Kirthivasan Pandurangan, Jeshwanth Reddy Machireddy. Leveraging Big Data Customer Analytics for Enhanced Customer Insights and Engagement: A Case Study Approach. Journal of Machine Learning for Healthcare Decision Support [Internet]. 2023 Jul. 31 [cited 2025 Mar. 14];3(2):1-14. Available from: https://jmlhds.org/index.php/publication/article/view/1