KIRTHIVASAN PANDURANGAN; JESHWANTH REDDY MACHIREDDY. Leveraging Big Data Customer Analytics for Enhanced Customer Insights and Engagement: A Case Study Approach. Journal of Machine Learning for Healthcare Decision Support, [S. l.], v. 3, n. 2, p. 1–14, 2023. Disponível em: https://jmlhds.org/index.php/publication/article/view/1. Acesso em: 15 mar. 2025.